One-off shoots are transactions. Retainers are relationships. Here's why the smartest brands in Bangladesh are making the switch.
For most of the last decade, fashion photography in Bangladesh has been priced one shoot at a time. That model is finally breaking — and what is replacing it will reshape the industry.
Why brands are switching
A retainer guarantees the photographer's time, the brand's aesthetic continuity, and a meaningful drop in per-shoot cost over a twelve-month horizon. Once a brand has tried it for a year, almost none of them go back.
What it means for photographers
The first year of a retainer is harder than the first year of freelancing. The second year is the year your business changes shape forever.
One-off shoots pay your bills. Retainers build your studio.
