A ৳10 lakh campaign budget. Broken down line by line — production house, photographer, models, styling, location, post-production.
A ten-lakh-taka campaign sounds like a lot of money until you start dividing it. Here is exactly where it goes on a typical mid-tier Bangladeshi fashion campaign in 2026.
Production house: 22%
Project management, location scouting, permits, transport, equipment rental, crew coordination, and the small army of people who make the shoot happen at all.
Photographer and team: 18%
The photographer's fee, retoucher, first assistant, and the digital tech who manages the files in real time on set.
Models: 16%
Lead model, two supporting models, and the agency commission that sits on top of those rates.
Styling, hair and makeup: 14%
Stylist, assistants, the cost of pulling samples, and a hair-and-makeup team that almost always exceeds the line item budgeted for it.
Location and logistics: 12%
Studio rental, on-location permits, generator, catering, and the fixers who make Dhaka traffic disappear.
Post-production: 10%
Retouching, colour grading, motion deliverables, and the multiple rounds of revisions that every campaign quietly assumes will happen.
Contingency: 8%
The line item every producer fights for and every client tries to cut. The producers usually win, and the campaign is better for it.
